How to Leverage Data to Target Younger (or Any) Generation
Here at Nomad, we are often tasked with identifying young audiences and engaging them with a brand. This is an elusive audience because there’s a lack of traditional ways for identifying them. Older audiences have home addresses, taxes, credit cards, cars, careers, and a Facebook profile–all things that help define them. Younger generations (we’re talking Gen Z) are not established in the world and thus are harder to find online.
Learning How to Write with Stephen Colbert
I’m a morning person, so I catch clips of late night shows in the early morning hours. It’s actually a pretty great way to wake up. I drink my coffee, peruse social media, watch the stuff that looks like it has the most potential.
This morning, I found this segment of Stephen Colbert answering a question from the audience about how he knew his wife was the “one.” And I think I learned more about how to tell a great story in those few minutes than I did during two years of grad school.
Finding Your Voice. And Losing It. And Finding It. And Losing It.
Occasionally, I visit classrooms and give talks about being a writer. It can be agonizing, because I always discover how capable the next generation really is and then I worry about job security. But mostly, it’s fun.
At a recent school visit, I talked to a room full of high school seniors at a local private school and our conversation turned to voice. How do you find your voice? How do you keep your voice? How do you teach voice? They wanted to know a lot about voice. They seemed concerned about losing their own voices. This is not an uncommon fear among writers, especially those at the beginning of their careers. Why?