We can help find and capture them for you. Nomad is a unique marketing firm that blends data, behavioral insights, strategy, and design to forge
the most effective means of engaging your customers and clients.
Nomad specializes in identifying, engaging, and converting your customers and clients. If you think your company or product may have that extra value, that secret sauce, we’re the ones who can make your recipe jump off the page and reach out of the screen, turning a “might like” into a “must have.”
At Nomad, not only do we craft compelling stories, we also dissect markets, define segments, and analyze results to fine-tune campaigns and spend every dollar as wisely as possible.
By blending data and behavioral insights, we forge the most efficient and effective strategies to reach your next customer.
Alice Peck Day Memorial Hospital
Nomad is helping Alice Peck Day Memorial Hospital move from being known as an undiscovered gem to the intelligent choice for health care in the Upper Valley of New Hampshire and Vermont.
Our six-year partnership with Mount Sunapee Resort began with helping Sunapee simplify and distill its brand messaging to the elements that spoke most directly to their target audience. With consistency of message and experience, the Sunapee brand is constantly reaffirmed by consumers who respond to a campaign that closes a loop beginning with traditional purchased media, SEO, and search management before winding back home through both inbound and outbound social media.
The Marketer’s Rule of 7: Make Your 7 (or 10 or 15) Count
There’s a theory in marketing that a potential customer needs to be exposed to your brand at least seven times before deciding to buy—it’s called the rule of seven. Of course, that number was decided on by movie studio executives in the 1930s, way before social media hit our screens and changed everything. So how many interactions do marketers need now?
Whether you’re a graphic design professional with 10 years of experience or a first-year design student, the pressure to come up with original ideas is very real. No one wants to be known for churning out the same boring designs over and over. Let’s be honest, lipstick on a pig? It’s still a pig. Adding perfume? Still a pig, just smells nicer.
At Nomad, by and large we have an aversion to using stock photography of people, and, in most cases, you should too. Your customers aren’t just anyone and neither are your team members. Yes, there is some great stock photography of people out there and for some purposes, it absolutely makes sense to use it. But I’d say 90-95 percent of the time, if you are trying to portray your people or your customers, it’s worth taking your own pictures. It forges stronger connections with customers and brings an authenticity that you simply can’t buy.
The old adage “build it and they will come” just doesn’t cut it these days. A website needs to not just exist. Download our eBook to learn out to attract prospects, generate leads, and grow your businesses.