Be Challenged. Be Inspired. Be Yourself.
As an independent school with a public purpose, Thetford Academy has been educating students from small towns in Vermont and New Hampshire for almost 200 years. Today, as the region responds to evolving demographic trends and changing political winds, the team at the Academy realized they needed to better communicate who they are and why they matter to families from towns that could, but were not obligated to, send their students to Thetford. In the process of developing a new website for the school, Nomad recommended modernizing and simplifying the school’s logo. The new mark has also become a launching point for sub-programs, while, for the first time, the website effectively communicates the why, what, and how of the school. Key elements of this design were also adapted to create a comprehensive printed course guide given to every prospective student.